To say that the force is strong with this one is an understatement.
The Walt Disney Co. earnings destroy the previous opening record set by Universal’s “Jurassic World,” which drew $208.8 million this summer.
Internationally, the film brought in $279 million, bringing its global gross to $517 million — second only to “Jurassic World’s” global bow of $525 million. But the dinosaurs had the added benefit of China — “Star Wars” won’t open there until Jan. 9.
. . . . Reviews turned out to be stellar (95 percent on Rotten Tomatoes), as did early audience reaction, who gave the film an A CinemaScore.
. . . . . Many are already going back for a second helping.
(Our son David saw it twice opening day, a third time Saturday – in 3D, then came back and asked if anyone wanted to go with him for showing number four. He exclaimed, “Yeah, I do!” when asked if he saw something different each time.)
“The enthusiasm has really turned into a cultural event,” said Dave Hollis, Disney’s executive vice president of theatrical distribution. “It’s unbelievable.”
“It feels historic. The marketing team has embarked on a two-plus year journey to create this event feel,” Hollis added. “It’s hard to think you could replicate this, but never say never.”
(Other family members have also enjoyed this cultural event, including Sean and his children, Liam and Emma.)
Many in our family recall the first Star Wars in 1977 – Episode IV. It was lightly snowing, and as we drove home, the snowflakes looked like a star field in our headlights. Of course, that prompted me to sing out loud, “Ta-da-dum, ta-da.dum, dum, dum dum dum.”