What Sonic gets that McDonald’s doesn’t
And Sonic, the fourth largest burger chain in the country, has taken that credence to heart, doubling down on the notion that there’s little reason to clutter its menu with healthy options, like salads and wraps. Instead, Sonic focuses on ensuring that its hamburgers and french fries remain as affordable as possible. And it seems to be paying off.
On Wednesday, Sonic celebrated yet another quarter of outstanding results. Sales at stores that have been open for at least 13 months rose by 8.5 percent in the first quarter of 2015. Profits jumped 23 percent. And the company’s stocked surged by roughly 10 percent on the day.
. . . Sonic’s reluctance to invest in salads and other healthy options, a strategy other chains have long employed, has likely propelled a good part of its success . . . .